Here’s a little story I heard that says it all. Driving along the road to work, a man passed the little 2-man barber shop that had been there for ages. The lot was filled to the brim and there were cars lining the street… There were LOTS of folks going in. As he passed the throng, he saw the sign out front:
“We fix 7-dollar haircuts”.
I’ve had many clients come to me to fix ai generate video programs done by other companies that were poorly produced. It may seem like you are getting a deal at the time, but in essence you may be throwing away your money.
It is true that in today’s economy, production companies have had to drop their overall prices somewhat. Generally those charging below industry averages are either without experience and/or talent, without the right type of equipment and resources, or those whose businesses are in the process of going under.
Although you may be able to find the rare true bargain, I have seen over and over in the world of video that the old adage is true when it comes to extreme low prices: You get what you pay for.
What makes great quality?
Let’s look at several areas that you need to be aware of when determining the level of quality a production company will give you:
Equipment: Believe it or not, a high priced company using the best equipment does not automatically translate to quality. You can put me in a gourmet kitchen, but would you serve my food at a dinner party attended by your boss and co-workers? No way!
It is the same with video. Having the best tools can help, but without the right knowledge, experience and skills you can end up with an ineffective video that you would not want to be associated with. So beware of the production company that primarily stresses their state-of-the-art equipment.