For any business the last mile delivery i.e. the final step where the package is delivered to the customer is the most significant. Consumers increasing preference for same day delivery is putting pressure on the eCommerce and on-demand companies to improve their last-mile delivery. The solution lies in the new age online courier service.
63% of consumers use online buying because they find retail stores and public transport crowded during rush hour (Capgemini). It is difficult to take out time and go out to pick what they want to be it groceries or food. Similarly,Using online courier services for effective last mile delivery Articles if they want something to be picked which are not in the catalogue of the online delivery store, delivery services like Pidge help them deliver it at their doorsteps by providing courier pick up.
The last mile expectations (Capgemini)
Customers want delivery services. 1 in 5 customers may switch or have κούριερ switched the service provider because of the non-availability of delivery services. Today’s urban population which is living in a nuclear set up find it difficult to take time out every day to go out and buy stuff. Therefore they rely on on-demand courier services for the courier pick up and delivery.
Customers want to be able to shop at their leisure. They want to select what they want and either order one day delivery or schedule it for later. According to a report by the Internet and Mobile Association of India (IAMAI), India ranks at number 2 on the number of active internet users. Everyone has a smartphone and is addicted to it. People want convenience and ease of ordering. They want to book courier online in their free time and schedule it as per their availability. During busy day time, they may not be able to place their orders therefore maximum usage is post office working hours.
Customers want faster deliveries. On-demand delivery and courier services like Pidge offer 60 minutes courier pickup from home guarantee with instant delivery post pick up. The future of delivery is to be a fast courier service that can meet the quick needs of the customers.
Who are the customers who book courier online?
Growing urban population – As per McKinsey’s report “India’s urban awakening: Building inclusive cities, sustaining economic growth”, by 2030 India’s growing urban population 590 million people by 2030. They are the ones using these services the most. People living in urban areas are tech-savvy and rely heavily on technology to meet their fast courier service needs.
Millennials – 49% of customers are in the age group of 18 to 34 years. (National technology readiness survey). These customers are tech-savvy and aware. They believe that tech should make life easy and be convenient to use. Like having an app to book courier online as well as track the package throughout the process of courier pick up till it is delivered.
Have medium to high income – As per McKinsey, for getting same day delivery or instant delivery, almost 25% of consumers are willing to pay significant premiums. That’s possible if the income supports the expenditure. This share is expected to increase because the rising younger consumers are more inclined (just over 30%) to use same day courier services over regular delivery.